AT&T Adds Dell, Palm to Phone Lineup
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AT&T isn't going to be defined as just the iPhone carrier any more. The company is expanding its offerings to the full swath of smartphone devices. It has BlackBerry, iPhone, and now it's offering Android via Dell's new Aero phone and the Palm Pre and Pixi. EnterpriseMobilePlanet has the story.
On the heels of super-disappointing earnings last week, Palm continues to push its new mobile device line up as today AT&T added the Palm Pre Plus and Palm Pixi Plus to its inventory of smartphones.
In addition to the new webOS Palm handhelds, AT&T, which retains the role of exclusive iPhone carrier, also today said it will "soon unveil" Dell's first Android-powered smartphone, the Dell Aero.
The original Pre and Pixi launched last year on Sprint, with their respective Plus versions coming out on Verizon in January, under the leadership of Palm CEO Jon Rubenstein, former Apple iPod guru, who is desperately trying to shepherd Palm back into profitability from the brink of bankruptcy.
Though Palm's new devices running webOS have impressed the industry, the company had the misfortune of an exclusive debut on the nation's No. 3 carrier, Sprint, which itself was in the middle of a relaunch to stem its customer exodus. Then, when Palm's smartphones finally came to Verizon, the Motorola Droid, the carrier's first Android handheld, overshadowed Palm as the No. 1 carrier rolled out a big-budget marketing campaign to take on the Apple iPhone.