Google Calls Microsoft Scroogled Campaign Intellectually Dishonest #rsac
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In the world of online privacy, Facebook, Google, Microsoft and Mozilla are all front and center. The chief privacy officers from all four vendors took the stage at the RSA Security conference today to debate what online privacy is all about.
The most heated moment during the panel discussion came when Keith Enright, Senior Privacy Counsel at Google, challenged Microsoft on privacy claims. Microsoft has been running a marketing campaign called 'Scroogled' alleging that Google Gmail is privacy risk.
Microsoft alleges that Google's contextual ads, which show up alongside user email, is a violation of user privacy. Google does not agree. Enright noted that the use of automated algorithms is commonplace across multiple facets of technology and is not an issue of privacy. He added that automated algorithms are used to make the contextual ads more relevant.
"The idea that doing that (contextual advertising) is in any way detrimental to privacy, or is antithetical to the interests of our users, I think is misleading and intellectually dishonest," Enright said.