Urban Airship Brings Push to the iPhone
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The iPhone generally uses what's called "pull technology," which requires the end user to actively tell the device and go out looking for news updates, music, news feeds or updates to applications. But startup Urban Airship is using "push technology" to send updates down to the end user unprompted. Enterprise Mobile Today gets the scoop on what they have to offer.
Startup Urban Airship is off to a pretty good start, having scored more than 1,500 customers for a service that's generated more than 110 million messages since its launch last June.
The company was one of the first to see the potential in the enhanced "in app" purchasing functionality Apple (NASDAQ: AAPL) built into the iPhone software last year and was quick to exploit it.
Possibly its biggest "push" came last June, when game publisher Tapulous was the first to introduce push notification services on the iPhone. The company's popular "Tap Tap Revenge" game boasts 25 million players on the iPhone and iPod Touch.
Urban Airship's push notification system let Tapulous give its gamers the ability to challenge one another from within the game interface. Other customers soon followed, including big brands like Universal Music Group and Virgin Atlantic, as well as other mobile app publishers such as Yowza and Gowalla.