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Google Targeting Microsoft Exchange Customers

Google just ratcheted up the competition against Microsoft for enterprise customers. With the new Apps Migration for Microsoft Exchange, Google is attempting to woo businesses into the cloud with a server-side tool that facilitates the migration of e-mail, calendar and contact information away from Microsoft's stalwart offering.

Small Business Computing has the details about Google's Apps Migration for Microsoft Exchange, and hears from customers that have already completed the transition.

Google is ratcheting up its efforts to woo Microsoft customers with what it says is a simple, four-step migration process to its cloud-based suite of applications.

The search giant's Google Apps Migration for Microsoft Exchange, launched Wednesday, is a server-side tool designed to migrate a company's e-mail, calendar and contact data from Microsoft's (NASDAQ: MSFT) popular e-mail server to Google Apps without making the process a time-intensive chore for administrators. In a presentation on Tuesday, Google (NASDAQ: GOOG) showed just four screens an IT administrator must complete to perform a migration, and pointed to businesses that used the tool successfully to leave Exchange.

"It's a complicated effort to move between two enterprise systems," Myles Weber, director of professionals services at Business Process Management software supplier Appian, said in a statement. "Google Apps Migration for Microsoft Exchange allowed us to migrate 10 years of e-mail, calendar and contact data for every current user from Exchange 2003 to Apps with limited resources in a tight time frame."

Read the full story at Small Business Computing:
Google Goes After Microsoft Exchange Server Customers