Corvette Campaign Garners 61 Million Impressions

The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based on
measurement of Web activity among a representative panel of Web users age 18
and over:

1. Yahoo! In Chinese
   
2. Yahoo! Homepage #1
   
3. Yahoo! Homepage #2
   
4. Network Appliance
   
5. Win a ’58 Corvette #1
   
6. Win a ’58 Corvette #2
   
7. Win a ’58 Corvette #3
   
8. Speedlane
   
9. Win a ’58 Corvette #4
   
10. Win a ’58 Corvette #5
    

This week “Corvette rules!” In total, the Corvette campaign (each banner is
a unique design) by Surplus Direct had over 61 million impressions.

During the period of May 17-23, the average Web user viewed 128 banners and
clicked on 1.3 banners (for about a 1% click rate), according top NetRatings.