RealTime IT News

BigStar Acquires Stake in Flirt.com

Leading online movie store BigStar Entertainment Inc. Monday acquired an equity interest in Flirt.com, a premier online romance portal.

Financial terms of the investment were not disclosed.

Flirt.com records more than 300,000 unique visitors each month and has 100,000 active members on its e-mail list who have requested information on products and services available both on and offline.

Adding Flirt.com's members to BigStar's own mailing list of over one million unique opt-in subscribers for filmed entertainment information and promotions will boost the reach and effectiveness of BigStar's (BGST) marketing strategies. BigStar will be able to apply its direct marketing software BigStar Direct to this expanded user base, which will accelerate its marketing strategy.

Frederic Bien, the CEO and founder of Flirt.com will join BigStar as vice president of communities and marketing technology.

Flirt.com will operate as a separate entity to BigStar and will continue to produce proprietary content. The completion of BigStar's acquisition of Flirt.com is conditional on satisfactory due diligence and complete documentation.

"Flirt.com has all the attributes of a successful site - its content, commerce and community offerings are targeted at a demographic that has disposable income to spend on entertainment," David Friedensohn, CEO of BigStar Entertainment. "BigStar's offerings will be most attractive to Flirt.com's members. In addition, BigStar is delighted to welcome Frederic Bien, Flirt.com's founder and CEO, on board."

BigStar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs).