Marketing

7 Maddeningly Addictive Features That Make Pinterest Special

  Social media has clearly created a buzz. But there are some apps that stand out more than the rest....

Bigfoot Offers More Info on Reception E-Mails Get

Information such as how many users hit the "report spam" button -- and how marketers' campaigns measure up against...

Execs & Accounts for February 17, 2004

America Online's executive vice president of brand marketing has stepped down from advertising responsibilities to take on special projects...

AOL Faithful to Current Media Buying Agency

America Online will stick with Initiative, its current agency of record, to handle the media portion of its advertising,...

Google Boasts of Biggest Index

Search giant Google fired a shot across competitors' bows Tuesday by boasting of a 6-billion-item index, featuring more Web...

Study: E-Newsletter Readers Grow Itchy Trigger Fingers

Spam-savvy subscribers have learned to distinguish newsletters from unwanted e-mail, but they've also learned to delete such missives...

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Marketing

AOL Acquires BlackVoices.com

BlackVoices.com, one of the country's largest African- American Web sites, is coming home to America Online as the giant ISP...

Wireless Watch for February 13, 2004

Your Virtual Talking Head on a Phone Screen Pulse Entertainment, developer of character-driven wireless applications, signed a deal with mobile...

IAB Updates Rich Media Guidelines

The Interactive Advertising Bureau (IAB) this week updated its rich media guidelines for in-page units, a long-awaited move backed...

Mailers and ISPs: Can’t We All Just Get Along?

The uneasy relationship between e-mail marketers and ISPs may be improving. Traditionally, mailers felt ISPs, in their struggle to...