21 articles written

Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Popular

Why AMD Has Been So Successful: Mark Papermaster

This week Mark Papermaster had a fireside chat with...

Will Windows 365 Change the Future of PCs?

I’ve been covering PCs since the birth of the...

The Coming AI Threats We Aren’t Prepared For

Artificial intelligence, like any other tool, isn’t inherently good...

Explore

How Facebook Screwed Up Horizon Workrooms

Facebook announced its Horizon Workrooms Virtual Reality (VR) effort in yet another attempt to figure out how to use VR to create an alternative to conference rooms. However, the conference room construct is based...

NVIDIA’s Huang Gets Overdue Recognition

The Robert N. Noyce Award is the top honor that the Semiconductor Industry Association (SIA) gives out annually. It is given in recognition of an industry leader who has made the most significant contribution...

Will Windows 365 Change the Future of PCs?

I’ve been covering PCs since the birth of the market back in the early 1980s. What I think is fascinating, given that IBM largely drove the early adoption of PCs into the enterprise, is...

Intel Plots Its Course, Looks Ahead

Intel has just finished hosting a series of meetings with market and industry analysts at its Santa Clara headquarters. While the press was not invited, that's not to say analysts there were sworn to...

In 2010, Cloud Is King

In a column on Datamation, industry analyst Rob Enderle details the implications from the latest bout of interest in what we today call "cloud computing". Who's best positioned to capitalize on the trend? ...

In Defense of Steve Ballmer

Dan Lyons recently posted an opinion piece on why Steve Ballmer is no Bill Gates, titled "The Lost Decade." Steve Ballmer is under a microscope at the moment, so let’s talk about why this...

On the Use and Misuse of Social Media

It often strikes me how few times vendor decision makers actually talk to the people who use their products. I don’t mean talk to the people who buy them, but talk to...

Google’s Chrome OS: Failure in the Making?

Google has correctly assessed Microsoft's weaknesses with Windows in its Chrome OS attack. But having a good strategy doesn't assure success -- it is simply more difficult to achieve success without a good strategy....

Other Articles