35 articles written

Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Why AMD Has Been So Successful: Mark Papermaster

This week Mark Papermaster had a fireside chat with...

HP Builds an Advanced Cloud Workstation for the Metaverse

This week was NVIDIA’s GTC conference, and one of...

Microsoft Gets Rid Of Passwords: I Can Almost Hear Angels Singing

Microsoft announced this week that the company is moving...

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Cisco’s Purpose Is to Improve the World. Imagine if Others Followed.

Cisco has changed the name of its Corporate Social Responsibility Impact Report to the Purpose Report. The change highlights a critically important question: What is a company’s purpose? Steve Jobs would have argued that a...

Why Not Buying ARM May Be Better for NVIDIA

NVIDIA's attempt to buy ARM Holdings is facing stiff resistance from the EU and the U.S, and China hasn’t exactly been supportive either. At this point, NVIDIA may have better options, and we'll get...

Why Android on Windows Won’t Mirror IBM’s Windows on OS/2 Mistakes

This week’s announcement of Android on Windows inevitably brings comparisons to the Windows on OS/2 mistakes of IBM a generation ago. I don’t believe Android on Windows will hurt Microsoft the way OS/2-Windows interoperability issues...

HP Builds an Advanced Cloud Workstation for the Metaverse

This week was NVIDIA’s GTC conference, and one of the big announcements was that NVIDIA is building a supercomputer for a digital twin of the Earth. Called Earth 2, this will be a massive...

Microsoft Ignite: Taking Collaboration to the Next Level

In my mind, two collaboration products lead the field. Cisco Webex and Microsoft Teams. Cisco Webex has begun to embrace holographic collaboration and employee instrumentation (critical to our new hybrid work world). And just as...

Facebook Becomes Meta, But Did It Move Too Soon?

When the Internet effectively launched with Netscape nearly three decades ago, several companies sprang up overnight and then crashed and burned in what we termed the Dot-Com collapse. The Metaverse appears to be following a...

The Logic Behind Renaming Facebook

Naming is one of those marketing department jobs that should be avoided like the plague, because everyone will have an opinion. And in the end, the only opinion they'll agree on is that the...

HP Wolf Security Report Shows Threat Landscape Getting Scarier

When it comes to securing PCs and Printers, HP is the most advanced of hardware vendors. This advantage is because HP is more focused on endpoint devices like printers and PCs, and partly because...

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