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Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Why AMD Has Been So Successful: Mark Papermaster

This week Mark Papermaster had a fireside chat with...

HP Builds an Advanced Cloud Workstation for the Metaverse

This week was NVIDIA’s GTC conference, and one of...

Microsoft Gets Rid Of Passwords: I Can Almost Hear Angels Singing

Microsoft announced this week that the company is moving...

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Facebook Becomes Meta, But Did It Move Too Soon?

When the Internet effectively launched with Netscape nearly three decades ago, several companies sprang up overnight and then crashed and burned in what we termed the Dot-Com collapse. The Metaverse appears to be following a...

The Logic Behind Renaming Facebook

Naming is one of those marketing department jobs that should be avoided like the plague, because everyone will have an opinion. And in the end, the only opinion they'll agree on is that the...

HP Wolf Security Report Shows Threat Landscape Getting Scarier

When it comes to securing PCs and Printers, HP is the most advanced of hardware vendors. This advantage is because HP is more focused on endpoint devices like printers and PCs, and partly because...

Microsoft Surface Laptop Studio & Win11: What the MacBook Should Have Been

One of the problems with the customer lock-in strategy that Apple uses is that the vendor tends to take customers for granted. Unlike Microsoft and IBM, which learned from lock-in strategy mistakes that nearly...

Crown Electrokinetics: Smart Windows Become Real

Smart Windows have a lot of promise. Eventually, these windows may be able to both block out light, increase privacy, and showcase scenes from other locations, giving you fantastic views from any place in...

The Microsoft Surface Duo 2 One-ups the iPad Mini

Last year, my favorite phone was the Microsoft Surface Duo, but while it met my needs impressively well for a first-generation product, it had several critical flaws. Typically with any genuinely innovative new design,...

Microsoft Gets Rid Of Passwords: I Can Almost Hear Angels Singing

Microsoft announced this week that the company is moving away from passwords. This move may seem sudden, but I was part of a study IBM did back in the 1980s where it was determined...

Why AMD Has Been So Successful: Mark Papermaster

This week Mark Papermaster had a fireside chat with a few of us analysts on the topic of AMD's remarkable rise from the ashes over the last decade. Papermaster, who had a long career at...

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