329 articles written
Zachary Rodgers
Popular
Wireless Watch for February 13, 2004
Your Virtual Talking Head on a Phone Screen
Pulse Entertainment,...
Execs & Accounts for February 11, 2004
Digital Impact will boost its business and the range...
Explore
Wireless Watch for February 13, 2004
Your Virtual Talking Head on a Phone Screen
Pulse Entertainment, developer of character-driven wireless applications, signed a deal with mobile developer Image Semantics to support the launch of virtual talking humans on cell phone screens...
ValueClick Adds to Sector’s Good News
The good news just keeps on coming. Online advertising and marketing firm ValueClick Thursday reported record fourth quarter and full-year results for 2003.
ValueClick's revenue for the quarter was $30.3 million, an impressive...
Execs & Accounts for February 11, 2004
Digital Impact will boost its business and the range of its offerings to existing clients through an alliance with database marketer Merkle. Merkle brings to the alliance integrated analytics, data content, database management and...
Execs & Accounts for February 9, 2004
Tacoda recently added BusinessWeek Online, Primedia and iVillage to its client roster. The three online publishers will use Tacoda's audience management system to profile and target their most valuable user segments. BusinessWeek and iVillage...
Execs & Accounts for February 6, 2004
Behavioral targeting firm Revenue Science hired Nick Johnson as senior VP of business development to lead the company's new New York City office, to be located in midtown Manhattan.
Johnson was national sales director...
Wireless Watch for February 6, 2004
The Thumbs O' the Irish
An Irish-themed SMS campaign supporting Murphy's Stout will immigrate to U.S. shores on St. Patrick's day, courtesy of mobile marketing firm Enpocket. Star Brand Imports, the American distributor for Irish...
Volume Up, Click-Throughs Down in Q4 Serving Report
DoubleClick's fourth quarter ad serving report found increases in both the volume of ads served and the rich media share of those ads, but click-through rates fell to new lows.
The number of...
Execs & Accounts for February 4, 2004
Lexus has renewed its branded site on MSN, Lexus.MSN.com, for another year. The Web destination has been expanded to offer users a broader experience with streaming video segments and stories complementing its luxury lifestyle...
