17 articles written

Rebecca Lieb

Popular

Got Search?

Search has become an essential product. Online marketing service...

Lycos U.S. Changes…Everything

In two dramatic announcements this week, Lycos U.S. said...

EarthLink Offers Opt-Out

EarthLink is piling end-user empowerment tools into the...

Explore

AOL Sales Staff Meeting Tapes Reveal Internal Turmoil

This week's restructuring of AOL's ad sales division appears to have been engineered at least in part by enraged staff members who forwarded audiotapes of abrasive meetings with staffers and outside vendors to senior...

Experts to Marketers: Spam Lawsuits are Coming

NEW YORK - E-mail marketers are universally focused on answering one question these days. Emily Hackett, state policy director of the Internet Alliance, put it into words: "There's no way the California bill is...

Is Ad:Tech Hot Enough For A Third Annual Conference?

NEW YORK - With more than 120 vendors and 4,339 advance registrations, Ad:Tech, which opened Monday in New York, is mobbed, loud and teeming. "It certainly is crowded," affirmed James Hering, senior VP and...

Mailblocks to Marketers: We Can Be Friends

Consumer anti-spam e-mail service Mailblocks today begins a PR campaign to promote its consumer anti-spam solution -- to marketers. A flurry of press releases and research the company will issue today promote Mailblock's challenge/response system and back...

Yahoo! Adopts New Flash in a Flash

Yahoo! (Quote, Chart) is the first major publisher to support Macromedia's Flash Player 7 for distribution of rich, interactive ads. The move shows the portal to be an early adopter; the software was released...

Got Search?

Search has become an essential product. Online marketing service providers are racing to include search in their offerings, as SEM companies compete to add more features to their offerings. Affiliate marketing company Commission Junction yesterday...

Valueclick Snaps Up Commission Junction

Online ad technology company ValueClick, Inc. (Quote, Chart), announced late today it signed an agreement to acquire affiliate marketing technology and services company Commission Junction for an aggregate purchase price of $58 million in...

AOL Preps 9.0 Versions for Blacks, Teens

America Online is developing a customized version of its 9.0 Optimized software for African-Americans and another for teens, according to President of Interactive Marketing Lisa Brown. The separate offerings will follow the release this...

Other Articles