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Janis Mara

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Study: E-Newsletter Readers Grow Itchy Trigger Fingers

Spam-savvy subscribers have learned to distinguish newsletters from unwanted...

Bigfoot Offers More Info on Reception E-Mails Get

Information such as how many users hit the "report...

AOL Acquires BlackVoices.com

BlackVoices.com, one of the country's largest African- American Web sites,...

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Yahoo! Soars Again

Soaring above predictions, Yahoo! reported net income of $101 million, beat Wall Street estimates by three cents per share and revised its guidance for 2004 upward in its earnings report for the first quarter...

Gates Weighs In On Spyware Issue

REDMOND, Wash. - "We are going to help users be in control," Bill Gates declared Friday at MSN's Strategic Account Summit, speaking out against spyware to an audience of advertisers and marketers -- exactly...

MSN’s Search to Debut Within a Year

REDMOND, Wash. - Microsoft's CEO Thursday declared MSN would enter the search space with its own algorithmic engine within the next year and predicted that eventually "all marketing will have the characteristics of online"...

Interactive Leads 2003 Ad Recovery, Report Says

Total advertising expenditures in the U.S. jumped in 2003, and the interactive sector led the charge, according to a report by TNS Media Intelligence/CMR. Overall, ad spend went up 6.1 percent, to $128.3 billion, and...

Bigfoot Offers More Info on Reception E-Mails Get

Information such as how many users hit the "report spam" button -- and how marketers' campaigns measure up against others in their industry -- will soon be available to clients of e-mail marketing services...

AOL Faithful to Current Media Buying Agency

America Online will stick with Initiative, its current agency of record, to handle the media portion of its advertising, reported to be worth around $300 million. The account review took about three months and...

Study: E-Newsletter Readers Grow Itchy Trigger Fingers

Spam-savvy subscribers have learned to distinguish newsletters from unwanted e-mail, but they've also learned to delete such missives if they lack specific information and timeliness, a survey finds. "In my 2002 e-mail usability...

AOL Acquires BlackVoices.com

BlackVoices.com, one of the country's largest African- American Web sites, is coming home to America Online as the giant ISP continues to beef up its offerings to specialized audiences. AOL is acquiring the 883,000-member Web...

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