Janis Mara

ValueClick Raises Expectations ValueClick has raised its revenue expectations for 2004, having finalized the acquisition of e-mail list firm Hi-Speed Media earlier this week. Westlake Village, Calif.-based ValueClick acquired Hi-Speed for $9 million in cash and additional considerations. The deal was contingent on President Bush signing the Can Spam act into law, which he did […]

Timing is everything, they say, and paid search listings company Kanoodle.com is taking advantage of the fact, offering a new technology that sets search terms to become active or inactive depending on the time of day, day of month or month of year. The product, AutoScheduler, is offered by Kanoodle.com at no additional cost to […]

Continuing a makeover that began this spring, Citysearch launched a redesigned site Thursday with a new, streamlined look organized around local search. “The overall site change helps the advertiser because it’s so much cleaner and there is more room for advertising and marketing,” said Andy Shenkler, VP of search and product development for the locally-focused […]

Online career site Monster (Quote, Chart) is launching a $125 million brand campaign to celebrate its upcoming tenth anniversary in 2004 — and to compensate for the loss of two major partnerships. The company’s global marketing budget will go to television, radio, print and online advertising with the new tagline, “Today’s the Day.” The campaign […]

Paid search listings company Kanoodle.com has bagged one round of venture capital funding and three former Sprinks executives just in time for Christmas. Kanoodle.com, which has been around since 1999, is working to expand its pay-per-click model into content and local targeted sponsored links. The company hired the three new senior managers and opened a […]