Amazon.com Joins RSS Bandwagon
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Online superstore Amazon.com
is rolling out hundreds of
customized RSS feeds for use by e-commerce shoppers, a move that gives a big thumbs-up to the growth of the RSS content syndication format.
Amazon.com's embrace of RSS
For the most part, RSS usage has been limited to techies and early
adopters for the availability of feeds on high-traffic consumers sites like
Amazon.com and Yahoo
Amazon.com's RSS feeds have been programmed to deliver content by categories, subcategories and search results from its Web site. The company said the feeds would deliver a headline-view of the top 10 bestsellers in specific categories or set of search results.
Categories include books, music, DVDs/videos, electronics, toys and magazines.
The company's adoption of RSS is powered by Amazon Web Services, which was released in 2002 to give third party developers access to its database via XML and SOAP (Simple Object Access Protocol) standards.