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Google Passes Yahoo in Web Traffic

Online metrics firm ComScore (NASDAQ: SCOR) reported yesterday that in April traffic to Google's Web sites topped Yahoo's monthly visitor count for the first time.

Propelled by continued increases in its popular video site YouTube, Google (NASDAQ: GOOG) saw 141.1 million monthly unique visitors to its sites, beating out Yahoo (NASDAQ: YHOO), which checked in at 140.6 million uniques.

Yahoo had topped ComScore's (NASDAQ: SCOR) monthly listings every month since November 2003. That month, Google had 58.9 million visitors.

Google's meteoric rise has been due in part to its efforts to build out a suite of content and services such as news and maps that compete with the traditional portals. Its search engine also now handles nearly 60 percent of all Web searches.

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