Bing's Search Share Edges Up, Yahoo Down
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Datamation details the latest market share figures for Bing and where market leader Google stands.
Microsoft's share of the U.S. search market grew last month to its highest point since the launch of its Bing search engine. But that market share growth continues to come at the expense of Yahoo, rather than market leader Google.
That's likely to be of some concern considering that Microsoft (NASDAQ: MSFT) is counting on its pending search outsourcing deal with Yahoo (NASDAQ: YHOO) -- a marriage of the No. 3 and No. 2 players in search -- to help it better compete with Google (NASDAQ: GOOG).
According to Web analytics firm comScore (NASDAQ: SCOR), seven-month-old Bing served 10.7 percent of U.S. searches last month. That's up from 10.3 percent market share in comScore's November rankings, and the seventh-straight month that Bing has gained share since it debuted in June, comScore said in a note to customers on Thursday.
Yahoo, meanwhile, appears to continue its slow spiral down, though it remains in second place. In December, Microsoft's new partner slipped to its lowest level in comScore's rankings, coming in at 17.3 percent. Although that's a mere 0.2 percent off from November's 17.5 percent, in October, Yahoo lost a half point from 18 percent.