Web-based financial advisor SmartMoney.com Friday struck a deal with America Online Inc. to provide content for its family of online entities.
SmartMoney.com is one of the leading free Web sites offering investing news, tools and advice. America Online CompuServe members.
Steve Swartz, SmartMoney.com president and chief executive officer said much like AOL; the company has become one of the leading interactive services by providing east-to-use, quality content.
“With SmartMoney.com’s prominent placement, AOL and CompuServe members will now have more direct access SmartMoney.coms financial technology to help track and analyze their portfolios, without leaving the services,” Swartz said.
Rob Shenk, AOL Personal Finance Channel executive director, said adding SmartMoney.com to its educational tools for investment-minded members was a top priority.
“Having SmartMoney.com’s Portfolio Map offering on these AOL brands will help to better educate the millions of investors on our services by the tools they need to best analyze their investments,” Shenk said.
The SmartMoney.com Portfolio Map will provide users of AOL and CompuServe with a Web-enabled way to spot investment trends and opportunities. The Portfolio Map will allow AOL users to view to view their holdings while maintaining the familiar navigational aids found on AOL.
The agreement makes SmartMoney.com an anchor tenant AOL’s Personal Finance Channel and Netscape Netcenter’s Personal Finance Channel.
