AOL announced today it has expanded its video search
engine capabilities with an agreement to feature RSS feeds from MTV Networks’
programming services.
AOL has made video content a top priority for its ever evolving business,
and now the media company has landed a string of highly popular players with this buy,
including CMT, Comedy Central, Logo, MTV, MTV2, mtvU, The N,
Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, Noggin, Spike, TV Land and
VH1 Web sites, according to AOL.
The content is available through AOL’s video search engine available through
the AOL.com portal’s Video On Demand tab, AOL Search and on the AOL service.
“From ‘The Daily Show’ and ‘Lazytown’ to ‘Unplugged’ and ‘My Fair Brady,’
MTV Networks’ library of video programming is vast and in-demand,” Jason
Hirschhorn, chief digital officer at MTV Networks, said of the deal in a
statement. “Through AOL Video Search, consumers now have access to some of
the most sought-after programming available on the Web.”
Kevin Conroy, executive vice president of AOL Media Networks, said the
company was excited about the deal and would continue to grow its video
search and provide users with one of the most comprehensive sources for
discovering video content available across the Web.
Last month, Internet TV startup Brightcove announced a video-content distribution partnership
with AOL to deliver a greater range of open Internet TV services. They are expected to enable video publishers to
build broadband businesses that reach consumers directly through the
Internet.
That deal strengthens AOL’s continuing effort to be a leader in video
content on the Internet, providing a wide range of options it previously did
not have.
In addition, Singingfish, a multimedia search engine that provides access to
audio and visual files from across the Web, and its network of search properties will also feature content from
MTV Networks. AOL acquired
Singingfish in 2003.
