CompuServe Facelift Adds Personalization Features

Inktomi Corp. and six new Web
centers designed to give CompuServe members and visitors a guide to the
best of the Internet. The web centers offer shopping guides, sporting
news and more.

In order for CompuServe subscribers to enhance their personal Internet
experience, the revised gateway now includes personalized news services,
updated local weather, stock quotes and favorite links to specific areas of

The Inktomi-powered search upgrade now includes a “CompuServe Best Picks”
feature, in which CompuServe suggests their best choices of more than a
thousand of the most frequently conducted queries.

“In recent focus usability testing, adult consumers chose
over other leading portals because it offers greater organization, clarity,
and instant access to features such as weather, news and stock market
information,” said Audrey Weil, CompuServe’s general manager.

“ also gives visitors greater ability to customize content
and services, which should make it an increasingly popular destination site
on the Web for both CompuServe members and the wider Internet audience.”

Weil added that the increased traffic that the enhancements are expected to
generate will pave the way for new online commerce and marketing
partnership opportunities.

CompuServe provides Internet access for approximately 2 million
members worldwide. CompuServe is a wholly owned subsidiary of America Online Inc.

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