e2 Communications, a Dallas based application service provider and developer of adaptive email marketing and customer relationship management solutions, announced the addition of available services designed for Internet marketers who want to reach Latin American markets.
e2 now gives marketers in both the US and abroad the ability to tap this rapidly growing market using established, efficient email marketing applications and processes. e2 has also deployed a team of marketers assigned exclusively to servicing the market, led by Raquel Pancer, a native Colombian herself who joined e2 earlier this year, having formerly served as worldwide director for PartnerWorld for IBM Corporation.
"The experience that Raquel brings to this team is invaluable," said Jeff Farris, president and CEO, "her experience and knowledge of the Latin American marketplace is exceptional." He added, "The success of e2's operations in Europe is testimony that the Internet email revolution is a global phenomenon – email has become a communications mainstay for citizens worldwide."
e2 Communications has partnered with Spydre Labs, an economic group focused on technology, media, and services, funded by the marketing and communications company, WPP Group. The objective of the partnership is to educate and show companies the extreme effectiveness of email marketing and eCRM.
In addition to self-service features offered by e2Mail Center, e2's Latin American team can provide assistance in other very important areas for international marketers. "Translation of messaging, knowledge of legal issues by country, and cultural marketing norms and nuances are just some of the areas of expertise for which we can provide counsel," said Raquel Pancer, managing director for Latin American operations, "I'm excited about the opportunity to lead e2's operations in this market."
With offices in the United States and Europe, Dallas-based e2 Communications is the leading provider of automated interactive email solutions that enable companies to acquire, track, target, and retain customers.