Volera didn’t take long to get its party started. A couple weeks after spinning off from Novell Inc., the content exchange lent its
flagship product to Web host Exodus Communications Inc.
In its first ever partnership and reseller agreement, Volera will offer its
Content Exchange, a server-side acceleration service, to Exodus’ slew of
vendors in its data center network. That’s a total of over 4,000 customers
Financial details of the agreement were not made public.
Volera’s Content Exchange expands on Exodus’ first tier, or server-side
acceleration layer, which gives customers the power to provide faster,
richer content to its customers minus additional hardware expense. The
service also prepares content on the fly for delivery to the Mirror Image
The two companies have already begun deployment and will co-market the
service. The solution will be billed based on monthly usage and will include
constant monitoring, site reporting and logs, as well as call center
At a time when many tech companies are gasping for air or are suffering from
consumer purchasing stagnation, getting content to clients quicker than the
competition is imperative.
In fact, as active as Exodus has been and Volera hopes to be, they aren’t
the only ones playing for stakes in the CDN game. Several companies, led by
Inktomi Corp., forged a Content Bridge that has expanded regularly since its launch last fall.
The synergy of that deal is important: Inktomi delivers network
infrastructure technology at the backbone, while Adero is responsible for
updating content across member networks, as well as provide centralized
billing and settlement services for cross-network transactions.
Even service provider America Online Inc., who would seem to have the least
in common with the tech firms in the Content Bridge matrix, jumped in to the
game by agreeing to deploy the bridge among its considerable user base.