McAfee Targets Offline Customers , the Sunnyvale, Calif.-based Web security services provider, yesterday announced an agreement with Polarity Inc., a promotion and distribution company, to develop alternative software distribution programs for offline consumers.

McAfee says that the programs will be developed to reach customers through traditional PC industry distribution channels, and that the alliance is a continuation of McAfee’s initiative to extends services to the nation’s more than 70 million PC users.

“As we continue to expand our channels to reach out to the less traditional computer user, we look for partners that have a flawless track record in marketing consumer software,” said Atri Chatterjee, vice-president, worldwide marketing,

“Polarity’s unique relationships with alternative channels offer us an excellent opportunity to market to the millions of potential customers who may not be familiar with our services,” he added.

Polarity will distribute products for use in promotions, affinity offers and bundling distribution programs.

Polarity also plans to target traditionally non-technical distribution channels such as grocery, travel and cellular with similar programs, which are expected to expand’s marketing reach and increase its customer base.

“As more people use the Internet in their everyday lives, they are realizing the importance of security,” said Steve Patti, president, Polarity, Inc.

“Working with we help less-technical users access products they normally wouldn’t consider purchasing for their PCs.”

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