OracleMobile Makes Wire-free ASP Moves

OracleMobile was tasked with
delivering wireless application services to the wire-free Internet industry
when Oracle Corp. spun-off the
division in February.

The mobile application service provider is set to deliver a complete
lineup of solutions for wireless website creation and hosting. The
OracleMobile hosted solution supports all current and emerging wireless
standards and markup languages including CHTML, HDML, HTML, Pager
text-format, Palm HTML, TTML, VoiceXML, VoxML and WML., and announced this week that each
online entity would go with OracleMobile to develop and host the wireless
versions of their sites.

According to a recent report by Morgan
Stanley Dean Witter
, 87 percent of the chief information
officers surveyed are seriously considering or would be willing to consider
having their software hosted by an application service provider.

At the same time, the wireless Internet market is exploding, with analysts
predicting that more than one billion devices will be capable of accessing
the Internet without wires by 2003.

As a wireless solutions provider, OracleMobile seems well suited to reap the
rewards of delivering solutions in both the wireless and ASP high-growth
market segments.

Denise Lahey, OracleMobile chief executive officer, said the firm is banking
on taking a big piece of the wireless ASP pie.

“The future of software is as a hosted service over the Internet,” Lahey
said. “OracleMobile’s hosted approach to wireless delivers the best
possible mobile experience, while allowing our customers to stay focused on
their core business and maintain complete control of their content and

Built on the back of Oracle Internet software,
OracleMobile’s hosted wireless services are designed to deliver reliable,
scaleable, highly personalized mobile content over any wire-free device
available today.

OracleMobile is building and hosting wireless sites for companies that do
business on the Net. Wireless sites allow Internet-based businesses to
extend their branding efforts, content delivery and online services to the
wireless world.

The firm is providing Evite with a hosted wireless service that enables its
customers to access up-to-date information, from which they may receive
instant invitations, acknowledgement or driving directions from any location.

With’s hosted wireless site, its customers will be able to search
for restaurants in their area and order a mobile meal for delivery. The
personalized “My” service also allows mobile users to select from
their individual lists of past orders, usual orders and favorite restaurants.’s hosted wireless application includes OracleMobile’s advanced
personalization, customization and alert notification features. Mobile
lottery players will be able to access past lottery results, receive alerts
and other prize-winning news.

In tandem with the delivery of wireless Web solutions to three new clients,
OracleMobile formed an interesting strategic alliance with ScreamingMedia,

As a leading global content aggregator, ScreamingMedia didn’t have to shout
to get OracleMobile’s attention. Through proprietary technology,
ScreamingMedia piles up licensed content from 2,800 sources for news,
features, photos, audio, video, stock quotes and weather reports, which it
filters to instantly deliver the goods to its 1,100 web customers. announced it would be
the first customer to spool content from OracleMobile, ScreamingMedia pact.

Kevin Clark, ScreamingMedia chief executive officer, said it’s committed to
enabling timely content for delivery to the wireless world.

“Every single member of our network wants to be available to its users,
wherever they are,” Clark said. “We’re committed to enabling them, and this
alliance is a huge step forward.”

OracleMobile’s Lahey said the firm is excited to be marrying its wireless
service capabilities with the sophisticated content distribution and
publishing power of ScreamingMedia.

“This strategic partnership will seamlessly provide any digital publisher
with a one-stop solution for web to wireless content distribution,” Lahey said.

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