Internet home solutions Web portal OurHouse.com Tuesday partnered with iWon.com to launch a hybrid-marketing
program that combines free Internet services with an opportunity to double
daily cash prizes.
Powered by co-branding free Internet access facilitator Spinway Inc., the dial-up service is
available for downloading at OurHouse.net. The free Internet access
deal also allows consumers to personalize their own iWon.com home page.
Web users can also initiate free ISP services through downloads at either
of the OurHouse Web sites, or from links at iWon.com and Spinway.
Headquartered in Evanston, IL OurHouse.com is a Web destination that
provides home improvement products, services and how-to
information. Partnered with Ace
Hardware Corp. OurHouse.com offers consumers access to more than 30,000
home use products.
OurHouse.com intends to release starter kits for the free dial-up service
by mid-June. It also intends to distribute the start-up kits at any of the
participating Ace Hardware retail outlets across the country.
As a part of the deal, consumers will have the opportunity to double their
cash winnings from iWon.com. If an iWon.com winner has purchased anything
on OurHouse.com during the 31-day period prior to the drawing, the company
will automatically double the cash prize.
iWon.com gives away $10,000 every day, $30,000 every week, $1 million every
month and $10 million on Tax Day. To date, iWon has given away more than
$19 million in cash prizes. By teaming up with OurHouse.com, the potential
Tax Day award could be doubled to $20 million in cash prizes next year.
Philip Airey, OurHouse.com founder and chief executive officer said teaming
up with iWon.com and Spinway would introduce millions of new users to its
“Whether its tools, advice or services, our vision is to provide consumers
everything they need to properly manage their homes,” Airey said. “Teaming
up with terrific partners like iWon and Spinway will allow us to build on
our relationships with consumers everywhere, as well as introduce millions
to the fun, functional, and now free world of the Internet.”
Jonas Steinman, iWon founder and chief executive officer, said the company
is enthusiastic about being able to offer free dial-up service as part of
it’s marketing scheme.
“Partnering on-line with a tremendous partner like Ourhouse.com and
off-line with a household brand name like Ace Hardware stores, to provide
users with a free ISP service is one more way to give back to our users for
doing what they would do anyway,” Steinman said.
Incorporated in January 1999, Spinway built its advertising network by
partnering with offline brand-leaders to co-brand their free ISP services.
Spinway’s proprietary advertising technology targets consumers by
demographics, psychographics, geography and keyword use.
Spinway’s free ISP services are supported by advertising revenues with
co-branding partners and independent Web sponsors.
Danny Robinson, Spinway founder and chief executive officer, said its goal
was to revolutionize online advertising through free dial-up offers and
“Our goal is to combine high quality customer service and ease-of-use with
a new generation of online advertising technology, so that consumers get
the maximum enjoyment from the OurHouse brand that they are closely
aligning themselves with,” Robinson said.