Prodigy Internet members have stepped into the lead in a race to connect
through high-speed Digital Subscriber Line access.
Bill Kirkner, Prodigy’s chief technology officer, said the agreement comes
on the heels of last month’s successful deployment of Prodigy DSL service
to New York City and starts to fulfill the service provider’s commitment to
offer DSL access nationwide.
“This partnership with SBC delivers on our promise to give Prodigy members
the quality Internet experience they want from any type of device, over any
kind of network,” Kirkner said. “SBC offers Prodigy a tremendous
infrastructure to help put DSL in every home possible.”
Prodigy plans to offer the SBC DSL service as a premium upgrade for Prodigy
members during the fourth quarter of this year. Earlier this year, Prodigy and Bell Atlantic teamed up to offer DSL service to Prodigy subscribers in the telco’s service area.
James D. Gallemore, SBC executive vice president of strategic marketing and
planning, said Prodigy customers will enjoy a new way to cruise the Internet.
“DSL will revolutionize the way people use the Internet,” Gallemore said.
“SBC is making it easy for Prodigy to offer its members an enhanced
Internet experience, faster e-mail, faster downloads and even video
In October, SBC Communications announced that the company intends to
transform itself into the largest single broadband service provider in the
U.S. over the next three years.
Dubbed the Project Pronto, the $6 billion initiative is SBC’s first effort
to utilize the resources gained from their recent acquisition of Ameritech.
The SBC 30-market DSL initiative is scheduled to push their way into
Boston, Seattle and Miami within 12 months. The company already has
received regulatory approval from the state commissions in Massachusetts,
Washington and Florida to deploy DSL services.