Project Pronto At Heart of SBC Revenue Plans

SBC Communications
wants to more than double its
revenue growth rate over the next three years and sees broadband going a long way to making that happen.

Edward E. Whitacre Jr., (SBC)
chairman and chief executive officer, said SBC expects 75 percent of its
revenue growth to come from its “Project Pronto” broadband service
deployment, wireless and long-distance calling services.

“We firmly believe that SBC has assembled the best portfolio of growth
assets in our industry,” Whitacre said. “And we’re beginning to see the
benefits of SBC’s transformation into a global growth company.”

According to Whitacre, the company is ahead of schedule in deploying
Project Pronto, its next-generation Internet broadband network. SBC
launched the $6 billion initiative in October as part of an effort to
utilize resources gained from Ameritech acquisition.

On Monday, SBC filed with the Federal Communications Commission to move
into the long-distance business in Texas. In December, the company’s
application received unanimous endorsement from the Texas Public Utilities
Commission. The company expects FCC approval by April and plans to request
adding long-distance services in additional states yet this year.

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