RampRate Ramps Up With New Execs

RampRate, a Santa Monica, Calif.-based company that describes itself as an intermediary for strategic IT sourcing, earlier this week announced that four executives have joined its ranks, all coming from high-profile companies.

Gary Price has been appointed to the new position of vice president, client engagement. AJ Kreshock and Josh Finkel are joining RampRate as directors of business development, and Jillian Metcalfe is now the company’s director of marketing.

“As RampRate creates a new kind of service business, we are building that business around people like Gary, AJ, Josh and Jillian, who have served with distinction at world-class organizations — and are helping us define the new paradigm for data-driven sourcing,” said Tony Greenberg, RampRate’s CEO.

Price was most recently vice president of sales and business development for BroadStream, a Los Angeles-based streaming media aggregator. He has also held various posts with Reed Elsevier, Digex and the Gartner Group. Price also spent six years with American Express, deploying worldwide business technology and operational solutions.

“Gary’s blend of expertise in IT services and in research is an ideal fit for RampRate, given our focus on both infrastructure-based relationship services, and our objective, data-driven sourcing matrix,” Greenberg said.

Kreshock is founder of G2 Partners, which forged strategic alliances and channel relationships for clients in the San Francisco area. He previously held several senior business development posts at CAT Technology in San Francisco.

Finkel began his career at Goldman, Sachs & Co. More recently he worked for IBM in Europe and Middle East as the regional Consultants and Integrators division manager. He established and developed strategic relationships with major ISVs and system integrators such as Checkpoint and Mercury Interactive. After returning to the U.S., Finkel joined the IBM e-business Hosting Division.

Jillian Metcalfe comes to RampRate from Cisco Systems’ Internet Systems Business Unit. Prior to Cisco, Metcalfe was director of marketing for Netiverse Inc., a start-up targeting the enterprise and service provider markets with load-balancing switching technology. She also served as a director of marketing for Network Catalyst (NetCat).

“Jillian’s marketing experience dovetails precisely where RampRate is and where we’re going,” Greenberg said. “Everywhere she has worked, she’s been instrumental in making a difference, with integrated marketing programs that repeatedly hit the mark.”

RampRate’s business model involves managing negotiations for hosting and co-location, content delivery, streaming media, managed and professional services, content asset management, peer to peer, bandwidth and quality of service (QoS) tools.

To help simplify the way infrastructure services are purchased, RampRate reports that it has partnered with market research firms to develop its Service Provider Intelligence (SPY) Index, a proprietary tool that weighs 35 factors including financial, technical, performance, client testimonials, value, brand, reporting, contract flexibility and service level agreement (SLA) issues. The results are then used in negotiations with customers and service providers.

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