Surebridge Announces First CRM Online Customers

In March, mid-market enterprise ASP Surebridge teamed with Microsoft to launch CRM Online. Today, the Lexington, Mass.-based company reported its first customers for the hosted customer relationship management (CRM) software.

Based on Microsoft’s anticipated CRM application, which launched in January, CRM Online by Surebridge is designed to enable midsize businesses to access all the functions of Microsoft CRM using the ASP model.

Surebridge is the only provider authorized by Microsoft to offer its CRM application as an online service.

CRM Online customers include the following, according to Surebridge:

• Applied Graphics Technologies (AGT) (Chicago), a
  provider of outsourced digital image management and prepress
  services. AGT recently signed on for the CRM Online pilot program.
• Ecostructure (Washington, D.C), works with both for-profit and non-profit ecological issues. Surebridge reports that Ecostructure was interested in Microsoft CRM to manage venture
  capital and philanthropy fundraising programs, but lacked the in-house expertise to install, maintain and support the
  application on a daily basis.
• Ingenious Designs (New York, N.Y.), a wholly owned subsidiary of the
  electronic retailer, HSN in Florida, signed on to CRM Online because it needed a CRM solution for
  its customer service call center team to enhance customer
  service response time and bolster bottom line results.
• iQ NetSolutions (Westborough, Mass.), a provider of enterprise telephony products
  designed for call control and management with support
  for advanced services and third-party application
  integration. Surebridge reports that 1Q NetSolutions needed a CRM solution for its sales team that included
  integration with Outlook (to help increase sales person adoption) and
  a system that would integrate with their Microsoft Business
  Solutions-Great Plains software.

Surebridge is listed by ASPnews as a Top 20 Service Provider.

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