Prodigy Communications
Corp. is partnering with Value
America to create an exclusive co-branded Internet service.
Under the agreement announced late Wednesday, “Value America powered by
Prodigy Internet” will provide exclusive discounts and shopping
opportunities to subscribers of the co-branded Internet service. Value
America currently offers an entertaining online shopping forum filled with
office and household goods, toys and food items.
“Integrating an ISP and e-commerce solution is a perfect way to make online
life easier and more productive for our customers,” said Craig Winn, Value
America’s chief executive officer. “We chose Prodigy because we believe
that Prodigy Internet is an industry leader.”
As part of the arrangement, Prodigy will include the Value America online
stores in its Marketplace area. Prodigy and Value America have also agreed
to partner in an aggressive marketing campaign to promote the co-branded
service.
“This deal is a win-win for consumers,” said David Trachtenberg, president
of Prodigy Communications Corp. “With Value America and Prodigy
Internet, members of the co-branded service will get what they want most in
an online shopping experience: convenience, choice, speed, security and
most of all, value.”
