Yes I’ll admit that I’m a citizen of the Colbert Nation (that being the rabid fans of Comedy Central’s The Colbert Report).
Colbert has long argued that anyone or thing that comes on his show gets a ‘bump’ in popularity. Now Mozilla has proved that the bump is real by looking at their server logs following a Colbert mention for Firefox 3.
According to Mozilla’s Blog of Metrics:
At minute 23 of the broadcast, Colbert said, “Firefox 3 just got the Colbert Bump.” What happened next?
We saw a big spike in downloads exactly one and two minutes later.
Nice for Mozilla, but remember that the Colbert bump wasn’t enough to save Mike Huckabee (who got the bump early on in his run for the Republican nomination). Full video of the Firefox 3 mention is on the Comedy Central site.