Google has had its own goo.gl URL shortening service since September — though until now the only way that users could use it was via a web interface.
Now Google is expanding Goo.gl with a new API so that the service can be leveraged by third parties (thing Twitter clients, blogs etc, etc).
“With this API, developers are able to programmatically access all of the
fast, sleek goo.gl goodness that we currently provide via the web
interface,” Ben D’Angelo of Google’s URL shortening team blogged. “You can shorten and expand URLs using the API, as well as
fetch your history and analytics.”