MySpace firing up the rumor mill

It’s no secret that MySpace has been undergoing something of an identity crisis. The company that deserves credit as the first blockbuster social networking site has been overtaken by Facebook in terms of traffic and legitimacy, and Twitter by measure of rate of growth and hype.

So what do you do?

MySpace has thrown itself into the rumor mill this week, serving up a pair of cryptic news items offering scant details about discussions about content deals it’s having with a couple online heavy hitters.

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