Opinion: New iPhone and High Gas Prices Could Drive Visual Networking

Most of us have likely been thinking of two things this last week: gas prices that are quickly reaching ridiculous levels and Apple’s new iPhone, which likely will change the way many of us communicate.

The gas prices have a lot of companies reconsidering how they do business and focusing on things like Telepresence as a way to avoid the massively increasing travel costs. The iPhone and recently released competitors like the HTC Touch Diamond/Pro, RIM Bold/Thunder, and Samsung’s Instinct herald an era when more people will be creating digital video and posting it on social networking sites. They’ll use their own pictures and video for employee training, and to communicate ideas to co-workers.

Even though the new iPhone apparently missed targets (we’ll get to that in a moment) its video capability will undoubtedly dramatically increase the video content on the Web while getting a lot of folks who don’t now do video doing it. If you like privacy you are kind of screwed, but you probably already knew that.

This puts pressure on both consumers and businesses to reconsider their networking needs and this reconsideration is birthing a network technology trend called Visual Networking. Let’s chat about what Visual Networking is and how it will be used to increase productivity and decrease operating expenses.

Visual networking

Visual Networking is re-architecting a network to enable an adequate amount of visual information while assuring that the resulting latency is acceptable.

This suggests not only a focus on bandwidth but on network traffic management. Much of this is done automatically, so that the distributed users get the quality of service they need to do a specific task. The reason for a tight focus on latency is the increase in Telepresence applications, basically high end High Definition video conferencing.

This probably shows an evolution of the Internet, which started out as primarily a way people got access to text-based information and static pictures, to a place that increasingly is hosting TV shows, movies, and personal video. This last, mostly surrounding properties like YouTube initially, and Facebook today, is weaving in a social aspect to all of this–which is also making it into business.

With the recent announcement that an interactive real time 3D modeling technology (for Star Trek fans, think Holodeck) actually works this is just the start of what is likely to be an increasingly important technology.

Business drivers to visual networking

Adoption often follows availability by a significant period of time as people become comfortable with the changes. In the case of video the trend to put video on the Web either by individuals or companies goes back to the beginning of the decade when the first digital video capture devices first started to sell in high volumes to consumers.

But the biggest driver is likely the increasing cost of gasoline, which is shifting people to seriously think about video conferencing as a way to get out of their cars and planes and recover some of the money they are losing on at the pump.

It’s interesting to note that at TechEd (where I’m writing this) I met with Pella’s CIO and he indicated that they were aggressively moving to implement Microsoft’s OCS, had already put in place a Cisco VOIP phone system and were deploying Telepresence solutions broadly to get employees out of cars and planes to conserve energy. This has been a very common theme of late, and while he didn’t mention Visual Networking by name that is exactly what he was doing.

The disappointing new iPhone

I started writing this before the iPhone was announced and was expecting to have my socks knocked off but have to admit I was disappointed. I typically am amazed at how well Apple orchestrates these things but this time the phone wasn’t ready, key services will follow the phone to market by weeks in one case and months in another, and the expected price reduction is a smoke and mirrors effort moving money from the initial purchase and making the monthly service costs even higher. For the rest of this article, click here.

Article adapted from Datamation.

Rob Enderle
Rob Enderle
As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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