Can Caspio Penetrate the Enterprise On Demand?

According to Mark Hilderbrand, general partner of venture capital firm Onset
Ventures, on-demand service providers have to stand on their heads in order
to penetrate the enterprise market.

“The offering will have to do something that is new and novel, not just
enhance something that the customer already has” through an on-premise
solution, he told

Caspio, based in Sunnyvale, Calif., has been offering a Web-based
application called Caspio Bridge to small and medium-sized enterprises since
2001. The solution lets non-technical users create form-driven database Web

Founder and CEO Frank Zamani would not disclose the number of customers he
has, but told that more than 40,000 applications have
been built using Caspio Bridge.

Today, it is launching Caspio Bridge Corporate, an enterprise-level version
that provides a guaranteed service level agreement, full-time live telephone
and e-mail support, and unlimited users with no per-seat fees.

“We’ve developed it to meet the needs of enterprises’ mission critical
needs,” said Zamani.

The product’s main selling point is its ease of use, and to that extent, it
might just meet the criteria suggested by Hilderbrand.

“Caspio Bridge was designed to be easy to use for the non-developer crowd,”
said Zamani.

Executives can create a form for customer orders or self-service forms on a
company Web site by using a browser-based interface available on Caspio’s
Web site. They never have to download an executable program.

They can determine database fields and the layout of their form with a
simple drag-and-drop without doing any coding themselves.

“We were using Ajax before it even had a name,” noted Zamani.

Caspio Bridge creates code behind the scenes. Once users are satisfied with
the design of their new application, they can preview it and then capture
the code that the application has written for them.

They click on a “deploy”
icon, copy the Caspio Bridge code, and paste it into the source code of a
page on their own Web sites.

Caspio also stores the data captured by the forms.

“It’s so easy,” said Peter Kastner, vice president of enterprise integration
research, “that it’s two steps simpler than even Microsoft Access.”

Caspio offers a range of pricing and service levels. The $20-per-month
version allows users to create one or two applications, with e-mail based
service and limited archiving of data and applications.

The $40 version
allows up to five applications, phone and live chat support, and extended

Caspio Bridge Corporate is priced at an entirely different level.

Pricing starts at $500 per month, and offers an unlimited number of
concurrent users, the creation of between 20 and 25 applications, and much
more extensive archiving.

But Kastner told that Caspio will most likely find
enterprise customers among department-level executives who can’t get their
projects prioritized, or whose needs are too specific to be deployable
across an entire organization.

“They’ll get power users who feel they can’t go to the IT department,” he said. “They say, ‘I’ll put it on my credit card and be done with it.'”

Zamani also founded pioneering e-commerce site, which Kastner
says gives him a lot of credibility.

But to succeed at the enterprise level, he will have to get himself noticed
in an increasingly crowded marketplace.

“The challenge he has is getting his product enough visibility, so he can
take a simple product and turn it into a mass-market phenomenon,” said

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