Business activity monitoring (BAM) software maker Celequest on Monday introduced the latest version of its dashboard technology, featuring a real-time breakdown of the numbers for the people that need the information right away.
Celequest 3.0 is an upgrade to the Redwood Shores, Calif., software company’s flagship product first introduced nearly a year ago, one of many BAM products out there vying for enterprise customers.
Diaz Nesamoney, Celequest’s CEO, said most BAM companies provide dashboards that are good from a planning point of view but don’t give operational managers the real-time information they need to make business changes.
“There are a lot of dashboards out there, but I think what we have done is combined the real-time capabilities — the decision-making capabilities — as part of the work flow so that it’s much more targeted towards an operational user,” he told internetnews.com. “From our perspective, most of the vendors who claim to be in BAM don’t really have a BAM solution but reserving the spot in this emerging market for themselves.”
Celequest operates on the principle that the people who need information on trends affecting the business, need that information right away. Taking snapshots of information in a data warehouse and then issuing a report is not fast enough for managers to adapt to changing conditions, officials said.
The firm’s software addresses the need for instant information gratification in ways other vendors can’t match: personalized dashboards for individual managers charged with meeting individual goals, integrated with dashboards for department heads who see the whole picture; dynamic modeling, so managers can change key metrics on-the-fly; and alerts keyed to specific managers, with contextual information included.
Celequest competes against business intelligence firm Informatica
Bill Gassman, an analyst at Gartner, said most business intelligence (BI) vendors are not based on events-driven monitoring, a critical gap in the BAM cycle, and are designed for day-after planning.
“Operational BI systems are needed that alert users to significant events as they occur, and offer a dashboard that combines real-time and historical information,” he said in a statement. “This helps user to make decision based on up-to-the-minute information.”