Corralling the Enterprise? How Divine!

Following a diet that featured the absorption of services and infrastructures of diverse technology companies, divine inc.
went live with the first offering from its newly-honed strategy.

The Chicago-based incubator turned enterprise service provider pulled the cover off of its Enterprise Content Center, a suite of
e-business content and management tools born to serve intranets, Web sites and enterprise portals. This includes such essential
tools as streaming media and breaking news dissemination.

After acquiring the likes of content management specialist Eprise in September, e-commerce tool provider Open
Market in August, and various and sundry firms before that, divine has finally shown what it planned to do with all of that
serviceable technology.

With the content center, the firm wanted to address a market saturated with enterprise information portals — a situation, it said,
that left content management sector very cluttered and confusing. It was also an inherently ironic condition; content management is
designed to make information exchange lucid and efficient, but too many portals and too little integration makes this difficult.

So, rather than putting together a solution piecemeal, businesses can go to one place for content management, according to divine.
The divine Enterprise Content Center aggregates and integrates relevant external content into a single Web interface, something
analysts see as important to help a business function. Market research firm IDC said managing content is key and will eventually
thrive despite the drubbing the economy has taken.

“Content management and related technologies are critical to the management of today’s businesses,” said Susan Feldman, director for
IDC’s Document and Content Technologies program. “Despite the economic downturn, we expect this market to grow significantly in the
next three to four years, gradually leveling off as this market moves from its emerging status toward maturity.”

Ron Bienvenu, president of divine Enterprise Content Solutions, explained divine’s strategy for attacking the content management, a
segment IDC said would grow gradually but firmly, from $2 billion in 2000 to over $14 billion by 2005.

“While companies have increased their investments in external information resources, few have the tools to effectively manage the
flow of this information, or the ability to measure the return on their spending on these resources,” said Bienvenu.

The divine Enterprise Content Center offers: real-time news; streaming media; an e-procurement center, a single location where
individuals can order knowledge resources from more than 9,000 premium content sources; access to one of the largest XML repositories
of business information in the world; and a search tool.

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