Crystallizing Intelligence Per Business Objects

Business Objects took the first steps in providing its business intelligence
solutions via the Web.

The company just announced
that users of its on-premise Crystal Reports solution can now upload reports
to a dedicated site, set user preferences and permissions, and share
business intelligence with users who typically don’t have access to this
type of report.

This is not much of a surprise, given that Business Objects has been closely
integrated with offerings from, a provider of customer
relationship management on-demand software.

Authorized users can view current reports and snapshots of prior reports at Features include the ability to drill down for further information within the report and navigate easily within large reports.

This is not a typical software-as-a-service (SaaS) offering, in that the
Web site is intended for on-premise Crystal Reports licensees.

But this is just a first step.

“We built an infrastructure to do a lot more than just bring Crystal Reports
on the Web,” said James Thomas, director of product marketing for Business

According to analyst firm IDC, worldwide spending on SaaS stood at
$4.2 billion in 2004, and should reach $10.7 billion by 2009, representing a
compound annual growth rate of 21 percent.

Thomas said the company is well aware of that burgeoning demand and is
priming itself to take advantage of it.

Heretofore, Business Objects has targeted Fortune 1000 and mid-market
companies. Thomas said the company is now focusing on smaller companies, and
this Web-based solution should help open those doors.

“All companies have the same needs for information,” he said.

Thomas said that Business Objects is attempting to provide a solution that
is accessible to companies who cannot afford a large investment in IT.

“We’ve really lowered the barriers for entry,” he said.

Merrill Lynch analyst Edward Maguire wrote a note last week speculating that
“Business Objects will be the first Business Intelligence vendor with a pure
SaaS offering.”

For the time being, the focus is on providing current customers with a
low-cost option for increasing the number of people who have access to
Crystal Reports.

According to Thomas, fewer than 15 percent of people in companies actually have
direct access to business intelligence reports.

“Millions of Crystal Reports are sitting on people’s desktops,” he said.

Those reports don’t do much good if they can’t be readily shared with other
members of the organization. Typically, reports are shared via e-mails and
memos — not exactly the most direct or secure method.

“We’re looking at the other 85 percent who don’t have access to this information,”
Thomas told

There are two service plans for Basic Service Level and
Premium Service Level.

Basic Service Level provides customers with access for 10 users for up to 60 reports, and
is a complementary feature for Crystal Reports XI customers.

Premium Service Level provides customers with the ability to add additional users, provide
User- and group-level security, and store more reports. Premium service is
available for an introductory price of about $20 per user per month.

Basic is generally available now in North America, and Premium is expected
to be generally available later this quarter.

Both service plans will be delivered globally during the second half of

Marc Benioff, chairman and CEO of, said in
a statement that his company is, “excited to see enterprise vendors like
Business Objects move in this direction.”

The Web solution is being hosted by OpSource, a Santa Clara, Calif.-based
company that specializes in providing infrastructure for on-demand vendors.

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