DJ Interactive Targets Asian Intranet Business

Content provider Dow Jones Interactive intends to
expand its business among Asian companies with intranets.

“This year we are going to look very closely at customers that have
intranets and provide intranet solutions for enterprise-wide needs of
information companies,” said Todd Slater, Dow Jones Interactive’s director
for Asia Pacific.

The Dow Jones company has a strong position in the area of Web-based
paid-for information products but it is looking to diversify itself into
the Intranet market

“Companies are still discovering how to utilize their Intranets for profit.
But it’s coming. You see more and more company’s building Intranets. They
are asking the right questions,” Slater told InternetNews. “We will
develop very specific and tailor made products for companies information
needs.”

Dow Jones already provides such Intranet toolkits to global companies like
Microsoft and Hewlett Packard and localizes some content
for their overseas offices.

Slater said that Dow Jones hopes to sign up more Asian-based corporations
as they discover and adopt intranets.

The content manager provides localized market intelligence in various core
subjects including consumer goods, chemical industry, media and
entertainment, aerospace and transportation, telecommunications, automotive
industry, and financial services.

In regard to the competition between paid-for-content and free content on
the Web, Slater said, “There are differences in the quality of journalism.
People want to know that information is accurate. There is still a need for
paid information.”