EMC Spruces Up Symmetrix DMX Line

As previously
, EMC unleashed its grandest storage system to
date, improved upon its replication software and added new data migration

The Hopkinton, Mass. storage company is improving on the Symmetrix DMX line
it announced
less than six months ago, one that EMC President and CEO Joseph Tucci said
on a conference call Wednesday registered 80 percent of EMC’s systems
revenue in the second quarter.

Holding to its promise of providing a system more than twice as powerful as
its previous largest DMX machine, the Symmetrix DMX3000 lead the way.
Designed for large, rapidly changing workloads, the machine powers ip to 576
drives for a raw capacity of more than 84 terabytes (TB) and usable
capacities of up to 73.5 TB. The DMX2000 maxxed out at 288 drives and 42TB.

But not everything came up smelling roses on the call. While the new
Symmetrix DMX3000 is clearly a step up in a short timeframe, some analysts
wondered what effect it might have on the relatively young DMX2000. If it is
twice the power and performance, would the DMX3000 not render the DMX2000
questionable, or at least cannibalize some of its sales?

EMC Executive Vice President, Storage Platforms Operations David Donatelli
said not having a system to fill the gap between 288 drives and 576 drives
was “a point of dissatisfaction” for customers and did crimp EMC’s sales a
bit, but that he didn’t expect the DMX3000 to harm the DMX2000 machines

While some customers did look for something to fill the gap, EMC provided
them two machines if they needed a number of drives north of 288. Now,
customers can take care of their needs in one shot with the DMX3000.

On the call, Tucci was just as excited about what he called the most
important software innovation at EMC since ’95 or ’96’s release of
SRDF/TimeFinder, the vendor’s highly popular replication software for
business continuity.

The new SRDF/A software employs new technologies to
maintain a recoverable and restartable copy of data across any distance.
Also provided is Native Gigabit Ethernet SRDF, which facilitates remote
replications without channel conversion devices.

EMC also announced EMC Snap, which is space-saving replication software for
high-end storage. Snap uses only a portion of the storage capacity
previously needed for local replications, which allows users to make more copies of data.

In other developments, Donatelli said EMC has added native fiber
connectivity (FICON) and iSCSI connectivity across the entire
Symmetrix DMX line. While Symmetrix systems previously relied on the much
slower enterprise system (ESCON) connectivity, the company hopes the FICON
connectivity will keep some customers from going to rival IBM for what they

As an alternative to Fibre Channel connectivity,
iSCSI lets customers use their network infrastructures to consolidate and
connect more servers into their SAN environments. iSCSI is implemented
through the new Multi-protocol Channel Director, letting customers mix and
match iSCSI, FICON and Gigabit Ethernet SRDF connectivity ports within any
Symmetrix DMX system on a single board.

While Fibre Channel remains popular in the IT industry, sometimes its cost
has been a deterrent to consolidation on a SAN. iSCSI alleviates that pain
for high-end storage systems. Also, while many competitors, such as IBM and
HP use iSCSI, they don’t yet provide it for the high-end.

Tony Prigmore, Senior Analyst, Enterprise Storage Group, said this could
provide EMC with quite an advantage.

“First-mover advantage could be huge here,” he said. “If they can deliver
the message to the customer base quickly, they really have an opportunity to
distance themselves from the competition. Server connections are what
storage success will be measured on, and iSCSI opens the floodgates for

Meanwhile, back on the server side, EMC did unveil an entry-level, modular
Symmetrix DMX800 configuration that provides all of the bang of the full
Symmetrix DMX system, but, at $284,000, has a starting price of a third less
than the first DMX800. Raw capacities for the new configuration scale from
580GB to more than 17TB.

The new products will be available this September. The starting price for a
Symmetrix DMX3000 is $1.7 million. SRDF/A prices begin at $20,000, while
Snap prices begin at $33,000. Software list prices are based on capacity

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