Google Apps Go Pro

Google took its Web-based applications to the big leagues today with Google Apps Premier Edition, a suite of hosted applications targeted at the same
enterprise market traditionally dominated by Microsoft Office.

Google Apps Premier Edition, which will cost businesses $50 per user account per year, includes Google Calendar, as well as the company’s Gmail e-mail application and its Google Talk instant messaging client. It also includes Google Docs and Spreadsheets, word processing and spreadsheet applications geared for collaboration between users. Google’s mobile e-mail application is also now available on BlackBerry devices.

It includes 10 gigabytes of storage per user, phone
support, and Google guarantees that e-mail will be available 99.9 percent of
the time. Google is also offering application-level control for
administrators who want to adapt services such as calendars or
spreadsheets to business policies.

Google launched a free version of Google Apps for Your Domain in August and told internetnews.com in November that it planned to make a premium option available in the first quarter of 2007.

In December, Google partnered with GoDaddy.com and
eNom to add domain registration services to the product.

The six-month ramp-up of Google’s enterprise initiative will pay off
soon enough, Nucleus Research analyst Rebecca Wettemann told
internetnews.com. She said the $50 per-user per-year price tag to “effectively outsource the support for the typical user desktop” is too low for CIOs to ignore.

Weaknesses in the Premier Edition, she added, include the lack of a
presentation application, such as Microsoft’s PowerPoint, as well as the
fact that users have to be online to access applications and
documents.

Google Apps Premier Edition product manager Rajen Shepth told internetnews.com that Google recognizes this as an issue. “That is one of the focus areas — to make that better and better,” Shepth said.

For now, he recommends users take advantage of a feature enabling them to import documents created in off-line applications.

Wettemann expects Google to “fill in the holes” shortly. In other words, there’s nowhere to run, Microsoft.

Of course, Microsoft isn’t in any trouble yet. Already 300,000 small
businesses use its hosted application product, Office Live, since
it launched last November. And generally, Microsoft’s feature set is
more expansive. Microsoft was unavailable for comment.

Office Live includes client relationship management
software that Google does not offer, for example. Microsoft Office
Live’s relationship with third-party developers is also further along
than Google App’s open APIs.

And Microsoft has closed the door to those who would encroach on its
desktop dominance before, shutting Netscape out in the browser wars
of the 90s.

But this time, Wettemann said, there’s a hole in Microsoft’s dam
between the desktop and Google’s flood of innovation: search. “Ninety-
five percent of corporate users have a Google or non-Microsoft search
tool on their desktop.” Wettemann said.

“Whereas Microsoft was able to crush Netscape 10 years ago, they
don’t own the whole playing field anymore.”

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