Grand Central: Integration is a Service

After months of tweaking, Grand Central Communications has finished the
latest version of its Business Services Network, a system that shuttles
business integration services over the Web to help clients manage and bundle

Brian Mulloy, director of product marketing for Grand Central, said Business
Services Network ’05 is a compelling alternative to traditional integration
software from IBM and BEA Systems .

Software from those vendors is purchased and set up by employees in
what Grand Central believes is a “pray for success” scenario, where clients
are not sure if the integration will take.

But Grand Central customers have the option of
paying as they trigger each integration project without worrying about licensing
fees that add up, which has been the traditional software model.
They also don’t have to wait the 12 to 18 months associated with traditional
enterprise application integration.

“We are delivering an integration platform that is at parity or better with
pure integration providers, but the network is on demand so you don’t have
to buy any hardware or software to manage,” Mulloy told “The value is that you get all of the benefits of
enterprise software but none of the pains.”

Business Services Network ’05, Mulloy said, connects multiple endpoints
across the Web, using a combination of a business process management (BPM)
tool, an integrated user and business services directory and open Web
services APIs that are accessible from any platform.

The BPM tool, Process Designer, is drag-and-drop, allowing business users
and more technical developers to easily design business processes and
content mapping without a lot of the tedious hand-coding associated with

The directory makes it easier for users to find business services
from other companies, such as, providing a single view of
users, groups and services. The directory is based on the LDAP standard , and
administrators can manage the information in the directory.

Business Services Network ’05 also supports single sign-on as a security
measure to protect users and businesses from fraudulent activity.

ZapThink analyst Ronald Schmelzer said Grand Central might be on to
something, because the concern is providing a virtualized environment for
running and hosting services, which could give companies a way to implement
service-oriented architectures (SOA) .

“Will the GC approach replace all integration technologies and efforts in a
company? Probably not, since there are still quite a few integration
scenarios that are either tightly coupled or happen entirely within a
secured, local environment, where reaching out to a third party might not
make sense,” Schmelzer told

“However, for the majority of integration scenarios that are
business-to-business, or even department-to-department, where the primary
challenge is simply making the connection happen in a loosely coupled
fashion, the [Grand Central] approach might be very attractive.”

Grand Central follows a similar model to, which pipes
customer relationship management software across the Web.
Both companies were forged by entrepreneur Halsey Minor, who earlier dumped
$40 million of his personal funds into a venture capital firm for software
on-demand startups.

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