Kaeser Kompressoren GmbH, a leading supplier of precision compressed air
equipment, Wednesday licensed BackWeb
Technologies’ Polite push technology to keep the company’s sales force
and resellers up-to-date with the latest sales and product information.
Germany-based Kaeser is deploying BackWeb’s Sales
Accelerator system via its global intranet site to bring sales
presentations, promotion information and other content to Kaeser employees
in 35 countries.
Kaeser will use BackWeb’s market intelligence manager to send information
updates to offices and resellers worldwide. Later this year, Kaeser will
extend its delivery solution to its extranet environment serving more than
1,000 resellers in 50 countries worldwide.
The push software is used to send data directly to desktops, as well as to
notify people when they receive information. BackWeb sends information only
when network bandwidth is available, so sales representatives and resellers
can receive content with no effect on performance of other network
applications such as e-mail and browsing.
“We are delighted that Kaeser has joined the growing list of global leaders
that recognize how BackWeb’s Polite push technology can turn employee and
reseller communication into a distinct competitive advantage,” said Todd
Johnson, vice president of worldwide marketing at BackWeb Technologies.
Wednesday’s global push technology play comes after a number of domestic
deployments by BackWeb. Perhaps most significant was a two-part deal with
RealNetworks in June, in which the streaming media giant invested $15
million in the smaller software firm and also bundled the Polite push
technology with its RealJukebox.
