RealNetworks Takes Aim at Mobile Market

RealNetworks Inc. , already one of the recognized leaders in delivering content over IP networks, was at GSMWorld
in Cannes, France Tuesday to rally mobile operators to its banner with its new RealSystem Mobile platform.

“Throughout the world, our software products and business solutions power the largest, most demanding digital media services
delivered over IP networks,” said Martin Plaehn, senior vice president, Media Systems, RealNetworks. “Whether a mobile operator is
selecting 3GPP standards-based audio and video or RealAudio/RealVideo, RealNetworks is the only company that can provide mobile
operators with immediate access to content, an end-to-end delivery system, and expertise building content subscription businesses.”


The RealSystem Mobile platform has four major components:

  • RealSystem Producer, a digital media content creation tool which gives content providers the ability to target content for
    distribution to a range of mobile devices from phones and PDAs to laptops

  • RealSystem Mobile Server, a carrier-class system for delivery of live and on-demand content to mobile subscribers, with support
    for H.263v2 and MPEG-4 content; RealNetworks said it is interoperable with Third Generation Partnership Program (3GPP) compliant
    content formats from PacketVideo, Philips, Envivio, and the open source MPEG4IP project

  • RealSystem Mobile Gateway, a carrier-class proxy-cache solution for optimizing inbound Internet content for delivery to mobile
    subscribers

  • RealOne Player for mobile devices, a version of RealNetworks’ media player with support for both RealAudio/RealVideo and 3GPP
    compliant content, optimized for end-user mobile devices like handsets and PDAs.

RealNetworks Professional Services, together with Cap Gemini Ernst & Young, are supporting the platform by offering software and
integration services that link content delivery and subscription systems to back-end billing, payment, subscriber management,
customer care and operations support. Additionally, mobile operators can use content from RealNetworks’ RealOne service to
jump-start their multimedia content subscription businesses.


“For many years now, we have used RealNetworks’ RealSystem as an integral part of our commercial wireline audio and video services,”
said Jukka Helin, head of MediaLab at Sonera Plaza Ltd. “We are pleased to see that RealNetworks is bringing this expertise to
mobile delivery also. Last year we opened our GPRS network for our subscribers and now we are testing our 3G W-CDMA network. In our
opinion, audio and video, such as that offered through RealSystem Mobile, will play an important role in bringing new 3G services to
the market.”

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