is going back to its roots with
fresh eyes as a key supplier in the telecommunications marketplace.
Once the undisputed king of the telcos, the Santa Clara, Calif.-based
network computer maker is now having to revitalize its offerings to make
sure its faceplates are visible in data centers.
Case in point: Sun today announced its intention to launch a product family compliant with Advanced Telecom Computing Architecture (AdvancedTCA),
supporting both the Solaris operating system and carrier-grade Linux.
Sun also today unveiled the AC version of its UltraSPARC processor and
Solaris OS-based Netra 440 system.
AdvancedTCA is the latest industry standard (PICMG) specification for
next-generation carrier-grade blade servers. Sun said its Netra AdvancedTCA
systems will include UltraSPARC and AMD Opteron-based processors. With the infrastructure in place, network equipment providers and carriers
will be able to streamline their 3G network applications, including Gateway
GPRS Support Node (GGSN), GSM Serving GPRS Support Node (SGSN) and Radio
Network Controller (RNC).
Starting at USD$13,995, Sun’s Netra 440 AC follows in the footsteps of
its battery -powered version released in June 2004. The company said the
4-processor 5U chassis is designed to fit into heavy-duty use models such as
telecom, military and other OEM customers.
Sun also announced a long-term partnership with
semiconductor design house ARM
to include better Java
compatibility for mobile devices that use ARM’s Jazelle hardware. The
partnership links ARM hardware technology into Sun’s Connected Limited
Device Configuration HotSpot Implementation (CLDC HI), which is a Java
Virtual Machine for mobile devices with low power or memory. Sun said it
plans to ship CLDC HI products integrated with Jazelle technology-enabling
software by the end of this year.
The companies said the partnership is perfect for the mobile Java data
services market, which the companies estimate should reach 1.5 billion
consumers by 2007. And, according to Sun’s numbers, there are currently over
350 million Java technology-enabled mobile devices deployed by 31 handset
manufacturers through 93 operators worldwide.
“We are seeing extremely high, worldwide deployment of Jazelle
technology-enabled cores, leading to a significant increase in Java
performance on a wide range of embedded devices,” Mike Inglis, executive
vice president of marketing at ARM, said in a statement. “By integrating
optimized hardware and software for mobile Java devices, we are improving
users’ experiences while increasing return on investment for handset
manufacturers and network operators.”
Sun is already seeing the fruits of its efforts. The company is working
with Korea Telecom Freetel to support Korean mobile operators to
complete its transition to Wireless Internet Platform for Interoperability
(WIPI) and to sell its Java technology throughout the region.
Since its introduction in 2001, WIPI has become the standard mobile
platform in Korea. In April 2003, the Korean Wireless Internet
Standardization Forum chose Java
technology to serve as a core component of WIPI.
Sun has been working closely with the Korean consortium to jointly
and commercialize the next version of the wireless standard, and the strategy
has worked. Already, the Korean Ministry of Information and Communications
has advocated successfully for a common, J2ME-based client software
environment across Korea’s three main operators. By April 2005, WIPI will be
Korea’s official wireless Internet standard.
The win is reminiscent of a recent multi-million dollar commitment with
Telecom New Zealand. The contract includes Sun’s products from Throughput
Computing and Solaris 10 through to the Java Enterprise System.
“Typically, when customers are making choices based on a single vendor, it
means they are really seeing value in the brand,” Sundeep Agrawal, product
marketing manager for the Netra product line, told internetnews.com.
And while no data center is completely homogeneous, Sun said its products
are usually purchased in bundles. The strategy, along with telco provider
demand for its Netra servers, may account Sun’s posting the highest growth rate
overall among top-tier vendors in worldwide server shipments in a recent report by IT analyst firm Gartner.