Web Orchestration is Music to IBM’s Symphony

Determined to propel its company-wide e-business on-demand strategy to the
highest level, IBM Wednesday unveiled a new computing
system consisting of “smart” software that makes blade servers automate IT
infrastructure and operate more efficiently.

The compact system combines book-sized BladeCenter blade servers with
software from a cross-section of IBM’s product lines, including its
Websphere Application Server, DB2 database, Tivoli Storage Manager and
TotalStorage hardware, all of which are stitched together by the Tivoli
Intelligent ThinkDynamic Orchestrator. IBM Web and Application Server
Orchestration also provides connectors, or Web services interfaces that
allow the Tivoli Orchestrator to introduce new Web servers into the

Labeled Web Infrastructure Orchestration, the Armonk, N.Y. company said the
approach decreases the time it takes to deploy new applications or add
capacity from weeks to hours, while doubling the use of computer resources.
Moreover, the on-demand aspects also enable the system to harness more of
the computing power in a network. As it is now, most servers only use about
20 percent of the machine’s maximum power.

Tim Dougherty, vice president of strategy, IBM systems, said many computer
systems require a handful of systems administrators to intervene in case a
server goes down, or something affects the infrastructure’s availability.
Another benefit to automating the systems, is that it obviates the need for
workers to perform such tasks as loading operating systems, applications and
databases, or setting security and network settings, he told
internetnews.com. This also reduces the probability of human error.

IBM has been offering automated systems under the aegis of its on-demand
strategy for months and faces tough competition from systems vendors
offering utility computing products, including HP , Sun
Microsystems and smaller, but potent concerns such as
Computer Associates
and Veritas .

But rather than rest on its laurels, the company has been making the systems
even more capable, or intelligent, through such products as the Tivoli
Intelligent Orchestrator, announced last month under the Project Symphony initiative.

With its origins in the autonomic computing tract Project Eliza, Project
Symphony is the code-name for IBM products, bundles and services designed to
help customers automate some or all of their IT infrastructure. Tivoli
Intelligent Orchestrator servers as the foundation of the strategy.

“The distinguishing characteristic between automated and intelligent systems
lies in what has already been done for you on a network,” Dougherty
explained. “Fundamental business decisions based on rules have already been
done for you. You tell the system which application you want to give
priority to and what sequence you want them in and set the rules once.”

Summit Strategies analyst Mary Johnston Turner told internetnews.com
pre-integrated offerings such as these demonstrate that IBM is looking to
create a new category of intelligent management in the infrastructure
space — one that is largely associated with helping customers mind
workflow, or concentrating on what the best practices are for deploying

IBM, she said, is looking to step away from the perception that its global
services division is needed to manage the company’s products for a customer.
The new solutions can be set up and managed by the customers themselves.
This services-oriented approach to IT has long been endorsed by CA, she

“The hard thing is not plugging it in — it’s tuning it and making sure that
all the moving parts work properly,” Turner said. “They’ve [IBM] tried to
put more services and more workflow and automation into the customer’s
hands. How many people are going to buy the pre-bundled solution as it is
I’m not sure, but the fact that they are letting the customer become more
involved than they have in the past is important.”

Turner anticipates IBM will compete strongly with HP’s Utility Data Center
and Sun’s N1 platform with this offering.

The news is the second time in two days IBM’s BladeCenter has been at the
heart of new computing bundles from Big Blue, who Tuesday announced an
on-demand computing promotion in which customers who purchase a z990
mainframe may be eligible for a significant rebate on the BladeCenter, under
the Infrastructure Simplification plan. Dougherty said IBM is focusing on
bundling its components to form one do-it-all computing system because
“everyone is running under tight budgets.”

Dougherty called the BladeCenter a “natural carrier” for on-demand tasks
because of its ability to scale up or down simply and cost-effectively by
adding or removing blades from the chassis. And if something needs to be
repaired, a user can just slide out the affected hardware.

Customers can choose only the pieces of the offerings they need, as well,
Dougherty said. For example, if a customer wants to buy just IBM Blade
servers and the Intelligent Orchestrator product — without all of the other
software and hardware — they can do that.

Dougherty said prices start at $20,000 for just the base Tivoli Intelligent
Orchestrator software and ranges to $300,000, depending on the configuration
and the number of applications the customer chooses.

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