Adobe Launches Chinese Language Web Site

Adobe Systems, Inc.
has launched a Chinese version of its Web site for
customers in Greater China.

“Adobe’s business in Greater China has been growing very quickly and our new
Chinese Web site will let us better support our Chinese users, bringing them
the most up-to-date, relevant and useful information,” said Amy Cheung,
marketing manager, Hong Kong and Taiwan, Adobe Systems.

The site’s elements include the full range of Adobe’s product listing incorporating the latest free
plug-ins and upgrades, free tryouts and betas for upcoming products, a helpful tips and online
question and answer forums, comprehensive support databases as well as regular features and
columns in Chinese from graphic illustrators and designers.

“The Chinese Web site is a key element in our marketing and support strategy
to maximize the enormous potential of Greater China for Adobe and represents
another commitment to the Chinese market,” said Cheung.

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