Amazon Tops in E-tail Customer Service

ForeSee Results has ranked the largest online retailers’ customer service and found that Amazon has pulled ahead of Netflix to take the lead — with a score that’s the highest ever recorded by the firm. has the story.

A new study has found that online retailers reached a high-water mark for customer satisfaction this holiday season, with the 40 largest e-commerce vendors posting across-the-board improvements over last year.

Amazon (NASDAQ: AMZN) took the top spot with a score of 87 on the 100-point American Customer Satisfaction Index (ACSI), a methodology developed by researchers at the University of Michigan that is used to gauge consumer sentiment in a variety of areas across government and the private sector.

ForeSee Results, the research firm that conducted the study, said that Amazon’s score was the highest it has ever recorded for online retail, and represented a 3.6 percent increase over the firm’s mark last year, when it tied for the top spot with Netflix. This year, Netflix checked in just behind Amazon with a score of 86.

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Amazon Tops in Customer Satisfaction

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