Enterprise Buyers Show Strong Interest in iPad

When Apple introduced its long-awaited iPad tablet, the pitch was for consumers. But in a new survey, Citrix polled its enterprise customers and found that 80 said they are planning to purchase iPads for their businesses.

Citrix admits that its survey sample may not be representative of the entire enterprise sector, but the strong interest IT buyers expressed suggests that Apple may be getting its hooks deeper into the business market. Datamation takes a look.

As Apple’s iPad celebrates its two month anniversary, the hot new tablet has gone on sale in the U.K., Canada, Japan and elsewhere, causing long lines in many locations reminiscent of the U.S. launch. However, it’s not just consumers who have their eyes on the tablet. An early survey by Citrix Systems indicates there’s strong interest in the device from business customers.

Citrix (NASDAQ: CTXS) is collecting survey entries through May 31, but in a preliminary tally of 494 respondents, 80 percent said they will purchase and use the iPad for business.

Read the full story at Datamation:

iPad’s Surprising Business Appeal

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