SHARE
Facebook X Pinterest WhatsApp

E*TRADE Forms Joint Venture in Germany

Written By
thumbnail
Clint Boulton
Clint Boulton
Oct 18, 1999

E*TRADE Group Inc. Monday formed a joint venture in Germany to capitalize on growth opportunities in
electronic personal finance services.

Financial terms were not disclosed.

E*TRADE (EGRP) said the German venture, which includes Berliner Effektenbank AG and New York
Broker Germany AG, is in recognition of the fact that Germany has Europe’s most advanced discount brokerage offerings, making it a natural market for expansion.

According to a recent study, online brokerage accounts in Germany are expected to grow from the 200,000 reported at the end of
1998, to about 3 million by 2002.

The new venture is preparing to file for a full banking license, which is
the necessary step to begin operating a retail brokerage company in Germany.

“Through this joint venture company, E*TRADE is joining together with its
local partners to strengthen its ability to aggressively develop a premiere
online personal financial services Web site for the retail market in
Germany,” said Judy Balint, president and chief operating officer of
E*TRADE International.

Founded in 1998, Berliner Effetenbank AG is a publicly listed financial
holding company with a concentration on investment banking services,
including private banking and corporate finance.


E*TRADE has been busy as of late, forming a joint online bookstore with Amazon.com (AMZN)
last week and inking marketing agreements with Yahoo! (YHOO) and ZDNet in August.

Recommended for you...

U.S. Needs to Protect Tech Leadership: Qualcomm
Rob Enderle
Apr 8, 2022
HP’s ExtendXR Service Gets an Early Lead on a Looming Metaverse Problem
Rob Enderle
Mar 5, 2022
Cisco’s Purpose Is to Improve the World. Imagine if Others Followed.
Rob Enderle
Dec 17, 2021
HP Builds an Advanced Cloud Workstation for the Metaverse
Rob Enderle
Nov 13, 2021
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.