European Web site operators have committed to spending more than twice as
much per Web site this year than their North American counterparts, a new
survey shows.
ActivMedia Research, said its sixth
annual study of electronic commerce and Web site development costs discovered
that Europe will average a $77,000 investment per site while North America
reported an average investment of $33,500.
The numbers are from the research company’s “Real Numbers Behind ‘Net Profits
1999” study. The development bodes well for rapid expansion of European
e-commerce, the company said.
1999 Budget for Total Web Site Investment (in US Dollars)
| Average Budget | |
| Europe | $76,799 |
| N. America | $33,580 |
| Australia/NZ | $6,626 |
| Other | $11,605 |
“While North America, and particularly the U.S., continues to dominate
e-commerce around the world, online populations are burgeoning,” said Harry
Wolhandler, ActivMedia’s vice president of market research.
“Europe has nearly half as many online users as North America, and the
Asia/Pacific Rim
countries have nearly a third,” he added.
“Latin America, late to start, has a growing
Internet presence, especially in Brazil. The analyst community has been
watching non-U.S. countries closely to see where the next success story will
arise.
According to consumer-oriented Web site managers in our study,
European e-commerce will surge in 2000, when global consumer e-payment and
anti-fraud systems strengthen, and current non-U.S. Web site investments in
e-commerce enabling take hold.”
The “Real Numbers Behind ‘Net Profits 1999” annual study is available for
$2,995.
