Has Time’s Time Come?

PALO ALTO — Taking a meeting has never been so complicated.

At least that’s the sense you get listening to the array of software

designers and industry thinkers discuss the challenges of time management

and calendaring in today’s increasingly mobile society.

“A meeting is really a transaction,” said Yori Nelkin of Timebridge. “You

may be free, but you only want to meet if others are there, or if the

meeting is at a certain time, and if there will be certain materials there

[or if other criteria are met].”

These were some of the issues speakers wrestled with at industry analyst

Esther Dyson’s first When 2.0 conference, held on Tuesday at Stanford University.

Corporate calendars are nothing new, but speakers at When 2.0 talked about

expanding the accessibility and relevancy of electronic calendars to

consumers as well as to corporate users. One speaker noted, for example, that

users rarely use corporate calendaring tools to schedule or coordinate their

personal events.

“There are some 300 million users of [Microsoft] Outlook, but it’s an

enterprise focus; there’s zero of everyone else,” said Mitch Kapor,

president of the Open Source Applications Foundation. OSAF is developing

Chandler, a personal information manager. In the 1980s, Kapor designed Lotus

1-2-3, considered the first killer application to drive sales of the IBM PC.

Some think calendaring could be the next killer app. “You are five times

more likely to attend an event if it’s on your calendar,” Dennis Trumba,

vice president of marketing at Trumba, told internetnews.com.

OSAF has scaled back its original goal of bringing out multiple applications in one package in order to focus on calendaring. “We’ve learned

that if you have enormous vision, it’s impossible to do in one release,” said

Kapor. “We’re calendar-focused, because we think it’s a killer feature to be

able to easily share calendars.”

Host Dyson agreed. “The innovation in calendaring is on the consumer

side; the enterprise side is relatively static.”

While some speakers derided Microsoft Outlook, Ray Ozzie, the software

giant’s CTO, said it continues to make progress. He said

the forthcoming Office

12 has “a very significant transformation of the UI and usability. There

are no menus, which is an interesting, bold risk.” Office 12 isn’t due

until after Microsoft’s Vista OS ships later in 2006.

It may well take a bold risk to get more people to use electronic

calendaring for their planning. A show of hands among even the sophisticated

entrepreneurs and software gurus at When 2.0 showed most still rely on paper

for business time-management tasks. And Dyson, who writes frequently about

bleeding-edge software advances, admitted she uses Microsoft Word to keep her

calendar of appointments.

In a small demo area, several companies showed pre-release versions of

calendar and scheduling programs, as well as updates to shipping products.

Zimbra is, like Chandler, an open source project, but the Web client and

server software developer is focused on corporate applications. The company said it’s

targeting Fortune 1000 companies, particularly in financial services, retail

and manufacturing, as well as higher education.

With support for Outlook

included, the browser-based client includes search, shared calendar, and mail

that is integrated with contacts and calendar. It’s also cross-platform,

supporting Windows, Apple and Linux systems. In the e-mail client, which

accepts RSS feeds, a mini-calendar view is anchored to the app for a quick

view of scheduled appointments.

Rather than manage events already planned, Renkoo focuses on making

events happen. “We bring friends together in the process,” CEO Adam

Rifkin told internetnews.com.

He said services like Evite are for

larger group functions that already have a fixed time and place. With Renkoo

there is, among other features, a real-time voting mechanism, so

people can decide on a time for lunch, movie or other gathering. The

original planner can decide when to rein in the votes and chatter in order to set

the details of where and when. Renkoo also accepts SMS text messaging, and

it’s experimenting with links to instant messaging services as part of the

site.

While many of the vendors were optimistic that they could break new ground on

the consumer side, at least one attendee was skeptical.

“These things are great if you’re an extrovert,” said Chris Nesladek, a

user interface designer for Intuit . “But you’re only

organized if you have responsibility. For a lot of 18- to 24-year-olds,

having a calendar or updating your schedule doesn’t matter.

For young and old alike, Dyson had this comment worth considering in a

recent edition of her Release 1.0 newsletter: “You can’t create time. You

can only steal it, reallocate it, use it or waste it.”

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